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The limitations of the double diamond

The Double Diamond communicates some important aspects of design. But by understanding its limitations we can use it more effectively.

Jul 27, 2023

The Double Diamond is two square shapes at a 45 degree angle. From left to right they depict design as beginning with a problem and then a process that expands outwards to discover, a narrowing where designers define to create a design brief or problem statement as an area of focus. Another expansion and contraction is depicted in the second diamond which sees designers diverge to ‘develop potential solutions and converge to deliver solutions that work.

Jul 27, 2023

When information architectures collide — using IA to optimise product integration

How can the idea of ‘concurrent information architecture’ help you to consider and optimise points of integration between products?

Sep 6

When information architectures collide — using IA to optimise product integration

Sep 6

Using stories to drive understanding and action in Product Organisations

We can use the sense-making features and logic of “storytelling” in product discovery and delivery to test ideas and decisions.

Sep 1

A hop, skip and jump

Sep 1

How to adapt product discovery processes to suit your context

Different context brings different levels and types of situational complexity. Diagnosing the situation can help you optimise your approach

Jul 12

How to adapt product discovery processes to suit your context

Jul 12

Using the language of “Transitions” to create more effective information architecture

Experiences have gaps within and between them. Often, the biggest design opportunities are located in these gaps.

Dec 12, 2023

Using the language of “Transitions” to create more effective information architecture

Dec 12, 2023

How to lead product “discovery”

Summary: Defining discovery as a structured process to increase confidence can help you decide how to direct discovery projects. And…

Sep 15, 2023

How to lead product “discovery”

Sep 15, 2023

An evolution of the Double Diamond

You need to put conscious thought into the ways you describe design in your organisation and shape your language to fit your context.

Aug 17, 2023

The culture web is a Venn diagram, showing the overlapping factors which create a culture or ‘organisational paradigm’. In the centre is a circle representing this paradigm or sense making framework, around this circle are factors which affect it. They include Stories, Symbols, Power structures, Organisational structures, control systems, rituals and routines.

Aug 17, 2023

Alternatives to the Double Diamond

Automatically reaching for the Double Diamond for every conversation about design means we might miss chances to say something more useful.

Aug 3, 2023

A stepped model which shows five key stages theory, hypothesis, experiment, observation, conclusion. Each subsequent step has an arrow back to previous steps, implying that as well as forward motion through the stages, designers can and should check back to previous assumptions and decisions and they develop more understanding of the situation and the effectiveness of their response.

Aug 3, 2023

Consistently describing design

A consistent model of design helps everyone because the consistency in what you say and what people see about design aids understanding.

Feb 14, 2023

A pyramid structure depicting the design process. At the basis there are labels for problem, ideas and experiments. Resting on these are hypotheses, solution and creation. The higher level is labeled intent and experiences which supports a section labelled Evaluation. The top of the pyramid is “value”.

Feb 14, 2023

The design process and the scaffolding within

In a post last week I shared a definition for design. I said: “Design is the translation of intent into experiments designed to generate…

Jan 23, 2023

A triangle with problem-ideas-intent at the corners.

Jan 23, 2023

danramsden

danramsden

I'm a Creative director at the BBC. I like words, design, data and magic. These are all my own views (apart from retweets. I borrowed those to look clever.)

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