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danramsden

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danramsden

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Jul 27, 2023

The limitations of the double diamond

The Double Diamond communicates some important aspects of design. But by understanding its limitations we can use it more effectively.

The Double Diamond is two square shapes at a 45 degree angle. From left to right they depict design as beginning with a problem and then a process that expands outwards to discover, a narrowing where designers define to create a design brief or problem statement as an area of focus. Another expansion and contraction is depicted in the second diamond which sees designers diverge to ‘develop potential solutions and converge to deliver solutions that work.

In

Bootcamp

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danramsden

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Apr 17

Description, Depiction, Delivery — a practical grammar for accountable discovery

Accountable discovery: from description to depiction to delivery

A depiction of the model showing the connections between the modes and indicating that Description/Depiction is about enabling teams to Align & Define and clarify and evolve their direction, whereas Depiction/Delivery connectedness is about testing and refining through learning and iteration.

In

Bootcamp

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danramsden

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Feb 2

The importance of showing you care and the value of craft in collaboration

When the destination is unclear, the quality of the space you create for collaboration matters even more.

The importance of showing you care and the value of craft in collaboration. A playful festival setting illustration

In

UX Collective

by

danramsden

·

Dec 2, 2025

Why you need design maturity in a product organisation, and how to get it

An exploration of causes, costs and competitive advantages connected to design maturity in product organisations

A dark-themed slide titled “Design Maturity: Moving beyond usability to strategic advantage.” Below the title are three neon-style icons: a document labelled “FAQ” in orange, a central flowchart with the word “GOAL” in blue, and an “Opportunity Service Map” diagram in orange showing connected nodes.

In

Bootcamp

by

danramsden

·

Nov 23, 2025

The value of Design in a product organisation

Clickbait opening: There’s no such thing as Product Design

A venn diagram showing how making sense to generate a problem and making a difference to generate overlap through validating ideas and managing risk

In

Bootcamp

by

danramsden

·

Oct 16, 2025

Metadata as description and control — the risks of re-using metadata as controls in interfaces

Metadata is powerful because it describes, and also because it enables. That dual role is both a huge opportunity and a significant risk.

A group of people wearing tshirts with the slogan “Reuse not misuse”

danramsden

·

Jul 10, 2025

How should you “How might we…” a beginners guide to a powerful sentence

If you work in either product management or design you’ve probably, at some point in your career started a sentence with the words “How…

A thoughtful woman asking How should you ‘How might we…” • Keep it open (enough) • Keep it user centred • Keep it neutral • Keep it focused • Make it ideationable

danramsden

·

Nov 22, 2024

Doing product discovery? Rely on HOPE, a coaching-led approach to avoiding sunk cost bias

Use the HOPE framework to balance visionary ambition with realistic assessment and situational awareness during product discovery.

danramsden

·

Sep 6, 2024

When information architectures collide — using IA to optimise product integration

How can the idea of ‘concurrent information architecture’ help you to consider and optimise points of integration between products?

When information architectures collide — using IA to optimise product integration

danramsden

·

Sep 1, 2024

Using stories to drive understanding and action in Product Organisations

We can use the sense-making features and logic of “storytelling” in product discovery and delivery to test ideas and decisions.

A hop, skip and jump

danramsden

danramsden

I'm a Creative director at the BBC. I like words, design, data and magic. These are all my own views (apart from retweets. I borrowed those to look clever.)

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